As a young singer and gamer from the UK, Kevin Keew uses his influence to benefit society. He seeks attention for his social project and sends the message through art and music.
Child sexual slavery is a global problem, and musicians, influencers, and TikTokers can help raise awareness and take action against it. Br-Pop‘s new track, “Br-Pop,” is a call to musicians, influencers, and TikTokers to use their platform to speak out against this issue.
The song is an anthem of fearless and freedom of speech, blending Kevin Northeast of Brazil’s heritage sound like Forró mixing with electronic music. The result is a sincere and authentic track.
The nonprofit startup’s project is gaining momentum through TikTok, with influencers using the platform to raise their voices and share dance videos. This has a positive impact on the world, as more people are becoming aware of the issue and taking action.
Here you can follow up on the interview with Kevin to learn more about his craft.
1- Where did you come from, where are you based now, and why?
I live in Kingston Upon Hull, and I love this city. My parents chose this place to live, and I think they did it right. My family is mixed, so I have 3 different nationalities, British, Portuguese, and Brazilian. It’s mixed like my music.
2-When did you start your music career?
The first time I asked my parents for a microphone, I was about to complete 2 years old. My family members told me that my dad went to a toy store full of lovely toys, and he said to grab any toy, the best one. I grabbed a microphone with a camera which allowed me to sing and be seen on the TV.
This was the first time I wanted to be inside the TV singing. They have videos of me catering on a stage with my toys box and singing to my family members.
My first song and music video was Baile Funk From Brazil, recorded in London. I was 3 years old and was producing music with my dad. It is EDM mixing Brazilian traditional acoustic rhythms. It was published in 2015; that’s when I created the new music genre Br-Pop in England.
3-What is your vital goal in this industry?
When my audience listens to my songs, my main goal is to have fun, dance, and enjoy life. This is why I mix EDM with many different rhythms. I believe when we stop and listen to music, we experience happiness.
My goal is to accomplish things like changing people’s moods, inspiring them, or even giving them motivation with my music.
In addition, I would like them to understand my messages, see outside their box through my lyrics, learn something new, or be inspired and influenced positively by my music.
There is no doubt that we have to be very responsible with our lyrics because there are many people influenced by our music, so it would be better if we used this power to send a positive message to our fans. For instance, children like me are having contact with information about Sex through music, and I am very concerned about it.
Everywhere in music, there are references to sexuality. It should not be happening since kids do not ask for Sex. Sex is for adults, but music isn’t categorized as sex music. While my dad was driving, I first heard Lil Nas X’s lyrics on the radio. The dances in his music video were funny, and I enjoyed the worldwide movement. Still, after watching his music video on a YouTuber review, I realized the songs had a completely different message than the lyrics, with many double meanings concerning pornography.
The question I have is: Is it really right that kids are singing and dancing to this kind of “double meaning” music on TikTok?
My songs are free of bad words, double meanings, and offensive jokes, so people can still enjoy them. As a result, this shows that good music does not have to be cruel or shocking.
I believe music-making is a spiritual gift from God, and we should use it more positively.
4-What is the message behind Br-Pop?
I would like to take this opportunity to invite all influencers to dance to my song Br-Pop using the hashtag #SaveBoysLives.
I am working on a socio constructive project titled YOUR POWER #SaveBoysLives, which includes the song Br-Pop and the creation of an official new music genre called Br-Pop. Our project gives voice to 3-month-old babies who are being rescued from international child sex slavery schemes in the Brazilian favelas.
This song isn’t only a song. It’s a movement calling on influencers to raise their voices through dance. By doing a short choreography on TikTok, Instagram, and Facebook using the song Br-Pop, we will ensure people’s attention is brought to the topic of Child Sexual Slavery.
We will interview and promote the best dance videos using the hashtag #SaveBoysLives on the international music TV channel SuperPop.TV, which also has an official music video category called Br-Pop.
The music channel is available on streaming services such as Roku, expanding to Amazon Fire and Apple TV, and on SuperPop.TV.
My campaign will also be promoted on web news portals with the support of sponsors and partners.
Please support us; it’s very important for those kids; let’s give them a voice. Make sure you use the hashtag #SaveBoysLives so we can find you.
5- Do you think you will add more Brazilian elements to your music?
Sure, mixing Brazilian acoustic rhythms with EDM is what brought my music to life from the beginning. I can’t make music without it, as it’s also given life to a new official music genre recognized by worldwide music distribution platforms such as PopHits.co.
I really think that artistic identity is the most important for a singer. Even if you have only 1 listener, you can see yourself in your music when you create something genuine. Doesn’t matter the number of likes or followers you gain; you should stick to your natural talent and express it through your music,
6- Who are your biggest artistic influences?
My most significant artistic influence is Justin Bieber. I have followed his path since I was just 3 years old. The first song I heard was Baby, and I am thinking of recording my version of this song and sending it to Spotify. I really like the beat, and I would include some Brazilian style on it, too, just to make sure it gets my identity on it, I love to watch Justin Bieber’s achievements as an artist, and I work hard to be like him one day.
I am not doing it because I want to be famous. I want to have a voice in the creative industry to give voice to those who can’t speak, using my voice in the fight for social justice with my socio constructive projects, especially fighting against Child Sexual Slavery.
I am putting my voice into the function of society. In my opinion, it’s the best way to do business.
7-What motivates you to create?
What most inspires me and makes me keep going and never give up is my life’s purpose.
Through the earnings received from my songs, I will support institutions that rescue children from human trafficking. I will also fight against Child Sexual Slavery in Brazil, as it still happens in 2022 and represents a very profitable international market not being denounced in the media the way vaccines are. The most crucial reason for Kevin Keew’s projects is to give voice to those who can’t speak, such as the 3-month-old children being sold as sex slaves in the Brazilian favelas. It’s where my dad came from as a victim since he was five years old.
8-Which song do you most enjoy doing?
The song that most inspired me to create was Chance; it was the opportunity I saw coming with Christmas Day last year. I decided to use my music to show how powerful the black community’s voice is; that’s why I have two influential black singers with me.
My song Chance passes this message:
It represents human beings saying that we must respect each other above everything in life. This formula is actually straightforward. We need to have empathy and don’t do to others what we don’t want for ourselves. This formula is unbeatable; we just need to use the wisdom that Jesus gave to us.
This was released on Christmas and suddenly translated into 33 languages, made available on the Internet on MusixMatch.
I could never imagine that my message would go so far like that. I felt like I had accomplished my mission.
Above all that, Wanessa Brown represents women saying to men that if a man wants her attention, he will have to respect her.
I tell parents the same message in representing kids: we kids give respect if we are respected, and all boys will do the same.
The singer Phillip Guilherme represents men saying that men deserve respect as well, and they don’t do like that; they agree with women that we must respect each other to make it work.
It represents the whole family like mine; mom, dad, and son say to each other they respect each other as Jesus taught us.
Because I think this message is essential for our society today, I have included it in my most complex produced song as it is special to me because of its purpose. It’s the purpose of my life.
9-What do you dislike about the music industry?
- How difficult it is to get to the media with social projects
- Likes and follows are a big illusion, and there is nothing to do with the level of talent.
- We don’t need big studios to produce our songs; it can be done even at home.
- Being an independent artist gives you the chance to express your real artistic personality.
- You get a lot of NOs when trying to find your place as an artist. But don’t worry when people say NO, as it guides you to the right path.
10-What is your dream project?
My biggest dream is to sing on TV and have the opportunity to tell my message in an interview on a Talk Show like Graham Norton. It would be Epic.
From Hull, I could put my message being promoted at Times Square New York, in the iconic Nasdaq’s Billboard, and I made the campaign by myself, but to get on TV is like a thousand years mission. It’s complicated, but I don’t give up.
11-What is next for Kevin Keew?
My next release will be a song called Dad and Mom; it’s gonna be a very special message to my parents, in honour of everything and all the support they gave to me and my projects so far. I could never achieve these things without them.
I’m sure my fans will love it as it brings a very dancing rhythm but reflexive lyrics, a big mix as everything I do.